About Kalie Kimball

In 2025, the strongest brands succeed by delivering simple solutions to complex needs, and by doing so in a way that engages and rewards customers.

I have a deep understanding of that complexity, and a clear view on how brands can creatively manage relationships with customers and stakeholders.

With over two decades of experience across agencies and in-house teams, I create world-class design and marketing solutions for B2B and B2C brands that drive measurable business results. I believe in customer-centered design, and bring a deep empathy and understanding for the customer to everything I create and lead.

Today, I lead a 45+ person design and content organization at T-Mobile across three teams supporting T-Mobile postpaid, T-Mobile prepaid including three prepaid wireless brands, and T-Mobile broadband. I guide the teams responsible for delivering customer-first digital experiences and content across the websites and apps—ensuring every interaction feels clear, connected, and human.

My specialties include design direction, product design leadership, customer-journey architecture, and building scalable design systems grounded in systems thinking. I bring a deep commitment to accessibility and inclusive design, ensuring every experience is crafted to work beautifully for all users across complex digital ecosystems.

Eligible to work in the U.S. and the U.K.

T-Mobile

Bellevue, Washington, U.S.A.

Senior Director: Web & App Creative

January 2023– Present

Manage and mentor high-performing team through organizational change, fostering collaboration and growth while maintaining brand consistency and excellence across all digital initiatives
Partner with matrix of stakeholders including product, IT, go-to-market, brand management, digital business management, and digital operations to deliver new experiences in web and app that align business objectives with customer needs
Serve as key team member in launching strategic initiatives including Magenta Status, membership, new rate plans, and satellite coverage programs, developing marketing content that drives measurable business impact
Develop brand experiences for major sponsorships including Friday Night 5G Lights, Las Vegas Grand Prix, PGA/LPGA, and MLB, ensuring cohesive storytelling across the customer-journey and all digital touch points
Key team-member in multi-year initiative in marketing taxonomy development and execution, establishing standardized frameworks for delivering and measuring marketing tactics
Drive content modernization through headless content models, leveraging Adobe Experience Manager to deliver seamless experiences across all digital platforms

The Garrigan Lyman Group

Seattle, Washington, U.S.A.

Chief Creative Officer

May 2021 – December 2023

Executive Creative Director

December 2012 – April 2021

Creative Director

October 2008– November 2012

Responsibilities include creative strategy and execution; client growth; new business initiatives; hiring, mentoring, and team development. Key team member in development of digital retail, digital creative strategy, and customer experience journey design. Responsible for delivering projects on time and on budget.

Thought leader tasked with identifying emerging technology and brand experience trends, with a focus on the intersection of technology and marketing. Conference and seminar speaker. I manage a team of creative directors, art directors, designers, copywriters, video producers, and animators. Responsible for project oversight and management of cross-functional teams of user experience architects, front-end developers, and project managers.

I act as GLG project lead on matrixed multi-agency projects to ensure cohesive development and execution of complex enterprise projects for clients such as T-Mobile, Microsoft, Toyo Tires, and Simplot.

Worktank

Seattle, Washington, U.S.A.

VP | Creative Director

September 2005 – September 2008

Member of executive management team. Responsible for creative strategy and execution, client growth and new business initiatives. Led development of a UX practice. Managed and mentored a team of writers, designers, ADs, motion designers, and UX designers.
Overall responsibility for all creative work including website design, integrated advertising campaigns, online advertising, video & motion design, marketing collateral and print design.

Clients included: Microsoft, HTC, AT&T, T-Mobile

Proximity Worldwide

London, England

Creative Consultant

October 2004 – August 2005

Key member of digital creative team working across existing clients and new business pitches. Work included website design, microsites, online advertising, and email campaigns.

Clients included: BBC, British Telecom, Eurostar, Royal Mail Group, BTYahoo

Sharpe Partners

New York, New York, U.S.A.

VP | Creative Director

June 1999 – October 2003

Joined when company was a start-up. Integral in growing the company to a Top 50 Ad Age Interactive ranking. Key management role developing growth plan and establishing agency processes. Responsible for recruiting, managing and mentoring all creative staff. Creative lead on all new business efforts.
Creative work included online advertising campaigns, UX design, corporate websites, microsites and email campaigns.

Clients included: Aramark, Fujifilm, The MinuteMaid Company, Simply Orange Juice, Sam’s Club, Walgreens

In 2025, the strongest brands succeed by delivering simple solutions to complex needs, and by doing so in a way that engages and rewards customers. I have a deep understanding of that complexity, and a clear view on how brands can creatively manage relationships with customers and stakeholders.

In 2025, the strongest brands succeed by delivering simple solutions to complex needs, and by doing so in a way that engages and rewards customers.

I have a deep understanding of that complexity, and a clear view on how brands can creatively manage relationships with customers and stakeholders.